A marketing leader with a 15-year track record for creating marketing strategies that drive revenue growth. Trusted advisor to executive teams and influencer of cross-functional initiatives.
Let’s Talk danawcordova@gmail.com
Scaling Companies in the Technology Space.
I’m experienced in demand generation, revenue marketing, digital programs, brand development, go-to-market strategy, and managing cross-functional, global teams with 7-figure budgets.
Systems Thinker, Driven by Data.
I excel at systems thinking with an ability to break complex challenges into manageable actions that achieve the desired outcome. Data and a test-and-learn mindset are at the core of everything I do.
Experienced in Brand and Demand.
My experience includes growth marketing strategy, revenue marketing, lead and demand generation (PPC/SEO), account-based marketing (ABM), and pipeline modeling and analytics.
I also have a strong background in brand strategy and development, positioning and messaging, content development, thought leadership, and creative services management.
My work has impacted global organizations such as Brightcove, Globalization Partners, EF’s Hult International Business School, and numerous tech startups including Smartlinx, Startup Institute, and Safr Ridesharing for Women.
“Dana is an extremely experienced revenue marketer who brings to the table very strong marketing domain knowledge, global team leadership experience, and a desire to be creative and try new tactics. She has an incredible eye for detail at both the creative and analytical ends of the marketing spectrum. Her financial modeling and strategic planning are first-class.”
—Theo Hildyard, VP of Demand Generation, Brightcove
“Dana brings a mix of strategic vision and hands-on execution. She excels at building high-performing demand gen teams, launching innovative campaigns, and leveraging data to continuously refine and improve results. Additionally, Dana is an exceptional leader—collaborative, inspiring, and always willing to mentor and uplift those around her.”
—Sheryn Anthes, Senior Director of Customer Marketing, Brightcove
“I've never met someone savvier in the world of digital and conversion marketing than Dana. It seems that there isn’t anything that Dana didn’t know or had done at least once. A stickler for measurement and reporting, Dana “bottom-lines it” for senior leadership and is a true asset to decision-makers.”
—Katie Walsh, VP of Brand and Comms, Globalization Partners
“Dana is an incredibly supportive and effective leader. I had the honor of working under Dana at two companies and feel blessed to have had the opportunity to learn from her. She is clear about what will drive the biggest results and is exceptional at leading the team toward success. She challenged me to always perform at my best in the most nurturing way, encouraging me to refine, grow, and develop new skills that translated to exceeding KPIs for our company.”
—Joanna Flynn, Senior Manager of Demand Generation, Smartlinx
“Dana is a first-class marketer who combines a great GTM brain with the ability to work really collaboratively with the wider commercial organization. She is definitely a leader within her field and is a great asset to the business—she's also great fun!.”
—Richard Griffin, Director of EMEA Sales, Brightcove
“Dana is highly results-/metrics-driven with strong acumen in communicating results to the C-suite. She is a true ‘Builder’ with strategic vision & ability to execute very effectively. She is also a dynamic leader, who is well-liked company-wide.”
—Donald Keane, CMO, Smartlinx (and Globalization Partners)
“I had the pleasure of working with Dana at Globalization Partners where she was a master at all aspects of marketing strategy and planning. She has a keen ability to drive double-digit growth for fast-growing companies and business units. If you are experiencing significant growth and want to turbocharge your marketing efforts—Dana is the one you want on your team.”
—Andrea Dumont, SVP Marketing, Globalization Partners
“Dana is a truly rare talent. Her ability to drive results is nothing short of remarkable. She took our marketing to the next level, including overhauling our messaging, optimizing the website, building a scalable marketing-sales infrastructure, and helping to steer the company towards a more metrics-driven approach. She brings drive and focus every day, never backs down from a challenge, and is a true comrade in the trenches.”
—Katie Bickform, VP of Sales, Startup Institute
©Dana Wynne Cordova
Photos by Lindsay Hite, Show Your Spark.